Our Philosophy
At Hers and Hers, we believe pleasure is a powerful form of self-care and connection. Every product and decision is guided by our core philosophy.
Rainbow street in Reykjavík - 2023
Our Core Beliefs
Pleasure is a birthright. We believe everyone deserves to explore and embrace their sexuality without shame or judgment.
We started Hers and Hers with a revolutionary vision: to transform how people experience pleasure products from purchase to use. Too often, sex toys are designed without consideration for people's sensitivities around sexual shame, or by making them too realistically gendered and making the process unnecessarily complicated.
We're changing that narrative by creating products that are not only effective but also beautiful, intuitive, and designed specifically with the concept of sensation exploration at its core.
This philosophy influences everything from our product design to our educational content and customer service approach.
The Pillars of Hers and Hers
Sensation-Centered Design
Every product begins with understanding how different sensations can be explored and experienced. We design with the concept of sensation exploration at the core, creating products that invite curiosity and discovery.
This means considering texture, temperature, pressure, and movement in ways that open up new possibilities for pleasure. Our products are designed to be intuitive tools for sensation exploration, helping you discover what feels good to your unique body.
Curiosity Leads to Pleasure
We believe that curiosity about your body and pleasure is the first step toward empowerment. Through our educational content and product design, we encourage exploration and self-discovery.
By understanding your body, your preferences, and the possibilities available to you, you're empowered to make choices that enhance your well-being. We see curiosity as a form of liberation from cultural taboos and misinformation.
Pleasure without Vulgarity
We believe pleasure can be celebrated without being crude or vulgar. Our products and messaging embrace the beauty and sophistication of sexual wellness without resorting to explicit or off-putting language or imagery.
This approach makes our products accessible to people who might be curious about pleasure but are put off by traditional adult industry aesthetics. We create an environment where exploration feels natural, beautiful, and shame-free.
Safety & Quality
We believe what you place in or on your body should be held to the highest standards of safety. We use only body-safe, medical-grade materials and rigorously test all products for safety and durability.
Our commitment to quality means we often invest more in our materials and manufacturing processes than our competitors. We do this because we believe your health and safety are non-negotiable. Every material we use is thoroughly researched, tested, and selected to ensure it's not just effective, but completely safe for your body.
Ethical Business Practices
We believe that how we conduct business matters. From fair labor practices in our manufacturing to environmentally responsible packaging, we strive to make choices that align with our values and respect both people and planet.
This also means being transparent with our customers about our products, pricing, and policies. We're committed to building trust through honesty, clear communication, and standing behind everything we sell with responsive customer service and fair policies.
What Our Philosophy Means to Our Customers
Kate R.
"Hers and Hers isn't just selling products; they're creating a movement. Their educational content helped me understand my body better and their products are clearly designed with women in mind. I appreciate that their mission goes beyond profit to actually empower women."
Taylor J.
"As someone who was always uncomfortable shopping for intimate products, finding Hers and Hers was a revelation. Their body-positive, shame-free approach made me feel welcomed and understood. The educational content in their Dil-o-pedia helped me make informed choices I'm truly happy with."
Experience Hers and Hers
Our philosophy isn't just words on a page—it's embedded in every product we create and every interaction you have with our company.